PR Tea

Cum e sa combini o ceasca de ceai bun, traditional cu o discutie si mai buna despre PR, international de data asta? Pai am fost la eveniment sa aflu. Si am aflat, insa pe jumatate, pentru ca spatiul mult prea (re)strans in care mi-am petrecut aproximativ o ora jumatate nu mi-au permis confortul necesar pentru a savura ceaiul asteptat. Cu toate astea, discutia la care am asistat s-a dovedit interesanta, cel putin din cateva puncte de vedere.

PR tea-ul este un eveniment marca Prime Romania si are loc la Carturesti, in inima Bucurestiului. Cunosteam evenimentul, citisem despre el, insa nu am avut pana acum contextul sa pot ajunge.

Tema de azi a reprezentat-o PR-ul international iar invitati de seama au fost Alina Stanciu (Business Director Ogilvy PR), Adela Rogojinaru (Conferentiar Doctor Universitatea Bucuresti) si reprezentantul unei companii internationale (al carei nume imi scapa pe moment) ce a lucrat, printre altele, si pentru Rompetrol, Mac…

S-a discutat despre PR international, despre cum reusesc sau nu marii comunicatori sa adapteze mesajul in functie de specificul fiecarei culturi careia ii este adresat, Pentru ca ei (unii) au inteles nevoia de adaptare. Nu poti ramane impasibil la diferentele culturale si sociale pentru ca, daca vei cadea in pacatul rigiditatii, al inadaptabilitatii, doar de dragul de a te supune constantei si rigorilor policy-urilor interne, vei constata in final ca mesajul nu e tocmai cel mai potrivit pentru audienta ta, ba mai mult, comunicarea se transforma intr-o experienta unilineara, neeficace si total inoportuna. Pe de alta parte, alterarea radicala a identitatii corporative nu poate insemna decat esecul identificarii de catre public a companiei. Poti face schimbari pe ici, pe colo, insa nu si in punctele esentiale, cele care sunt deja universal acceptate si recunoscute de public.

O alta idee prezentata in cadrul Prtea-ului se refera la tendinta actuala in comunicare, reprezintata de migrarea actului de comunicare de la statutul sau clasic, uneori (deseori) gresit aplicat (ca o relatie univoca si mecanica gen stimul - raspuns) spre o noua abordare, de data asta conversationala, intre companie/organizatie/institutie (mai greu in Romania) si public. Odata cu dezvoltarea noilor tehnologii comunicarea se dezvolta si ea, asa cum era de asteptat de altfel. Avem acum web 2.0 depre care se tot vorbeste. Accesul nelimitat la exprimare permite existenta cetatenilor jurnalisti. Oricine are ceva de spus/scris/comentat/crititat (mai ales), o poate face. Orice companie care doreste sa se mentina pe o piata, oricare ar fi ea, nationala, internationala trebuie sa constientizeze faptul ca publicul ei nu constituie o masa de indivizi anonimi, pasivi, identici si cu totul vulnerabili in fata mesajelor lansate de comunicatori. Ba din contra!

Concluzia nu e decat una: ignorarea contextului socio-cultural in procesul de comunicare, inteleasa din ce in ce mai mult a fi o conversatie intre companie si public, este una din greselile ce trebuiesc evitate!

Masini mereu, masini…

O reclama Chevrolet din gama “masini facute sa ruleze, nu sa danseze”, cu ironie directa la adresa Citroen C4 Transformers.

Haioasa, nu?!? 

The Semiautomatic Weapon as Text

You call me a thing,
even though I contain all that makes you feel human
Am I just an object to you?
A thing to be used when needed
used and put down
until needed again?
Touch me, fondle me, but hear me out
I speak bullets
I glisten and pop,
and no mere words can match me
Can words taste bitterness?
Can words make thunder and lightning and smoke?
Can words make things dead?
I am your obsession,
your gunpowder passion
your cross-hairs vision
You say you never want to be without me
You call me “freedom”
“peacemaker”
“private property”
I am all these things
and much more
I am the key that unlocks the door
between life and death
I am fire-power
You and I together are Nietszche:
Take me in your arms
feel my power
Squeeze me and make me explode!
I will fight for you
I may make you recoil:
the steel is willing but the flesh is weak
Pull my trigger
Am I real?
When I kill killers
Am I real?
When I rip through walls and cars
in cold-blood rage,
and tear out organs
like so many beating Aztec hearts
am I real?
As real as you?
********************************************************
Eugene Halton
University of Notre Dame 

Halton teaches sociology and humanities at the University of Notre Dame. He is the author ofBereft of Reason, Meaning and Modernity , and (with Mihaly Csikszentmihalyi) The Meaning of Things. His essay, “An American Epiphany in Nashville,” received honorable mention in the Best American Essays of 1990. He has contributed op-editorials to The New York Times, The Chicago Tribune, and other newspapers.
Cultural Studies Critical Methodologies, Volume 1 Number 4, 2001 488-489

© 2001 Sage Publications

 

WAKE UP!

La prima ora am primit pe mess un link , un link oarecare la prima vedere, unul dintre multe altele care circula printre internauti cu viteza luminii si pe care multi nici macar nu il acceseaza, preferand sa il trimita doar mai departe.

De multe ori procedez si eu in acelasi mod, fara a trimite insa si altora… de data asta am accesat link-ul, un filmulet dragut, la prima vedere, despre animale si puiuti si natura si tot ce e mai frumos pe lumea asta…pentru ca mai tarziu sa constat mizeria umana in cea mai bruta si cruda forma a sa… Recunosc sunt un pic socata de imagini si de modul in care noi, oamenii (o mica parte din varietatea de specii care locuiesc pamantul asta) suntem capabili de atata cruzime, producand atata suferinta si cauzand moartea atator specii care nu au nici cea mai mica vina, cu exceptia aceleia de a se fi nascut pe aceeasi planeta cu noi.

Ne meritam soarta! Asta e clar. Acum, dupa ce am vazut imaginile socante, numai acum constientizam adevarata realitate ce ne inconjoara si pe care o alteram cu pura si simpla existenta…nu e drept, nu e moral si nu e normal ca, tocmai noi, cei inzestrati cu cel mai mare dar al naturii - ratiunea- sa nu fim in stare sa o folosim in scopul in care ne-a fost data, ci sa abuzam de ea pentru a supune celelalte specii, ucigand fara nici o remuscare tot ce ne sta in cale, doar pentru a ne umple burtile si a ne linisti ego-urile de mari primate, de a ne situa mereu in capul listei de conducatori ai planetei albastre!

E strigator la cer! De ce oare ne mai suporta inca universul asta mare? Suntem atat de vinovati, atat de murdari si ne privim mereu in oglinda, mandri de descendenta noastra si placut gadilati de imaginea de fiinta superioara pe care artificial ne-am creat-o. Suntem ZERO, multimea vida. Pentru ca asta suntem: o multime de indivizi egocentrici si egoisti si nemernici, criminali cu sange rece care nu fac altceva decat sa consume oxigenul degeaba, in detrimentul altor fiinte care sunt indreptatite la portia lor de viata!

Recunosc, imi vine greu sa scriu pentru ca nu as putea exprima in mii de cuvinte ceea ce pot arata imaginile acestui documentar…Ar trebui sa popularizam mai mult asemenea demersuri, ar trebui sa ne clatim constiinta in fiecare zi cu astfel de imagini pentru ca numai asa am putea sa ne trezim la realitate, sa recunoastem dreptul tuturor la viata si sa le redam portia de planeta pe care injust ne-o asumam.

Link aici.

La Multi Ani, Mie!!!

E ziua mea, zi frumoasa ca mine...la, la, la...LA!

Sa-mi fiu sanatoasa mai presus de toate, ca restul vine de la sine!

28

I’ll be 28 tomorrow. But today, I’m still 27. Looking back. Saving tracks. Searching. Never getting tired. Almost never. Few exceptions. Stupid people getting smarter with age. So they say, at least. I will not confine to this. Just look around. And wait. And wait again. Sorrow? No! Just experience. And trust. Much more. Life and death. At full speed. Stay. Wait. Listen. Arguments. Reasons. And LOVE. Sympathy. Grudge. Just ordinary feelings. Never complain. Just look ahead. Is this all? YES, I live. No. I do not get bored. Just hope. Trust. MORE. Sea. Photos. Down and Up again. Forever moving. Blind eyes. Glasses and beer. Looking fun. Cats and dogs. More dogs than cats. Sometimes sad. Appearances. Broken hopes. RISE. Don’t give up. NEVER! Same old pals. New faces. Trusting each other more. Love. Hate. And Indifference. That hurt. Now past. Future ahead. 28 beautiful figure. Young at heart. Bad sight. No more. LIVE and LET LIVE! Motto. Books. Songs and sun. Fly. Imagination. Imagination and flowers. GREEN, PURPLE. Color me. I respond. I am. I think. Certainty. Stop. Suppress. Emotions. Free floating. Search. Find. Remove. Replace. I am reborn. I found myself. Half of it. The upper side. Reaching. Loving. Hoping. Sharing.

That’s all.

Goodbye 27.

Liquid

Immortality in Liquid State

Accidental Landscape

Closing chapters

How is it that, whenever we close chapters, strange feelings take over the so many  common thoughts of a not-so-much-of-an-extraordinary life? I said strange, although they’re not too awkard anyway, as they come with change and change comes fairly often. And, though not new, always strong and complex, as never before and lead you to acknowledge your forgetting their nature and consistency, as well as their contradictory nature.

I’ve just closed a 3-year-chapter of my life and it is time to put the book away and not behave in my usual manner: keep books at hand, for future reference…no! This is a time I will not let myself re-read, I will not let doors open, nor windows, nor emotions…It’s DONE!

And if, by any chance, I might remember the bluish covers of the book with leather ribbons, I might just tell myself about the joy of letting go, about new, fresh beginnings and new stories.

It’s strange how people hold on to things, to people, to places as if they all belong to them forever…why do we do that? I’ve wondered and pondered and reached the conclusion that we’re afraid of letting go because we’re just afraid of loneliness, of finding ourselves alone, in a completely unknown environment, circled by stiff-upper-lip strangers and entangled in merry-go-round situations and cold places and unfamiliar surroundings, ..or maybe it’s just my imagination. Dunno.

Let’s take a look at our four (two, null)- legged fellows..do they behave as possessively as humans? Do they seem to be the owners of all things? Certainly not! Man is the only creature that clings on to his siblings or things, or memories as long as he inhabits this old planet, always trying to impose, control and  persuade, always enlarging limits and narrowing possibilities. 

It this what we’re supposed to do? Is this the meaning of all things? Of course not! We have to understand that the limits we impose on others are limits imposed onto ourselves. This is the cause of much unhappiness and misfortune, lives full of broken dreams and unfulfilled hopes..Future broken down to pieces by masochistic idiots, thinking of themselves as masters of the universe, as if the universe itself is just a children’s toy.

I am not going to be as stupid, as there’s a world out there and a world within and both do create me from my head to my toes and there’s no reason whatsoever for which I should think a different way, there is no human being, no thing, no place, no time for me to say that I BELONG or OWN, but TRUST and HOPE and LOOK FORWARD ’cause I create my future and I behold my past.

A little of Chit-Chat